The "division M" is very loyal to the " hot " crossovers, but believe that the station wagons with powerful motors are not worth paying attention to them. Thus the head of division has a logical justification of this position.
Marcus Flush in an interview with Car said that now the sales ratings of BMW M cars are headed by crossovers. It is very likely that the most popular model of the division at the end of 2019 will be an all-terrain BMW X3 M. on the one hand, it is somewhat frustrating conservative fans of sports cars BMW, on the other – these are the requirements of the market.
In addition, according to Flush, in the development of powerful and fast crossovers in BMW M in no way depart from their principles. "This was our goal in the development of the X3 M and X4 M. Simply put, we were not engaged in the creation of a" hot " crossover, we developed the same M3 – only in the all-road body. Not everyone can drive M3. If you live in a region with bad roads, if you like mountain Biking or snowboarding, finally, if you need a big trunk or you have children – you can use M3, but with an all-terrain vehicle it will be much easier."
This position, in General, explains the rejection of the release of "charged" station wagons. Their position is quite successfully occupied by the M-version of BMW crossovers, and the number of those wishing to acquire a wagon from the "division M" is not so great as to justify the cost of their development. "If I asked a buyer in Austria, Switzerland or Germany, he would probably approve of the idea of universal, but we are a global company and we will not go into the development of such products. That's what crossovers are for, " said Marcus Flush.
By the way, he once again confirmed that a certain curtsy to the "purists" BMW M still make. The BMW M3 sedan of the new generation, which will appear in 2020, will have 480-and 510-horsepower engines, four-wheel drive with drift mode and automatic. However, especially for conservatives BMW will release a rear-wheel drive version of the sedan with a manual box.
